our story
Paeony is the embodiment of a timeless concept – 'less is more.' Born from the creative minds of a mother-daughter duo, Maya Thakkar and Karishma Shah, our clothing and lifestyle label aims to redefine effortless style. We're wanderers at heart, always on the lookout for inspiration, luxurious fabrics, and a sense of freedom. Our fabrics don't follow trends; they emerge as versatile pieces that can be mixed and matched effortlessly. From fabric to design, each garment invokes a sense of wanderlust, and they're lovingly handcrafted in India. Paeony is a celebration of the simple joys of everyday life, and we invite you to join us on this journey.
meet our founders
Maya Thakkar, a self-learned homemaker with a passion for textiles and craftsmanship, turned her hobby into a renowned venture. Her intricate work made her the city's favorite, known for bringing dream outfits to life. Today, her legacy is an integral part of Paeony's foundation.
Karishma, a graduate in fine arts from MSU Baroda, is a creative dynamo with a profound passion for design and branding. Possessing a discerning eye for art, she has distinguished herself as an art director and curator. Her professional journey encompassed teaching, design, and curation, but her true passion lies in travel and wanderlust.
Surrounded by her mother's exquisite clothing craftsmanship, Karishma was inspired to take these talents from their hometown to the global stage. Recognizing the challenge of finding true designs and fits for real body shapes, especially in an era that often glorifies being thin and prim, Karishma envisioned creating clothes that cater to all, irrespective of color, style, or body shape. Her commitment to timeless fashion ensures that Paeony never falls into the trap of fleeting trends while also preserving the environment. This vision gave birth to 'Paeony,' a brand synonymous with style, sophistication, and sustainability, embodying timeless elegance.
Karishma, a graduate in fine arts from MSU Baroda, is a creative dynamo with a profound passion for design and branding. Possessing a discerning eye for art, she has distinguished herself as an art director and curator. Her professional journey encompassed teaching, design, and curation, but her true passion lies in travel and wanderlust.
Surrounded by her mother's exquisite clothing craftsmanship, Karishma was inspired to take these talents from their hometown to the global stage. Recognizing the challenge of finding true designs and fits for real body shapes, especially in an era that often glorifies being thin and prim, Karishma envisioned creating clothes that cater to all, irrespective of color, style, or body shape. Her commitment to timeless fashion ensures that Paeony never falls into the trap of fleeting trends while also preserving the environment. This vision gave birth to 'Paeony,' a brand synonymous with style, sophistication, and sustainability, embodying timeless elegance.
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